Industry case studies, structured as evidence of product management.
Selected industry case studies across banking, ad-tech, supply chain, and marketplaces — showing how I bring structure, data, and product thinking to complex environments.
TD Bank
Building an operating system for authentication analytics and team visibility
Structured Jira, Confluence, intake, dashboard documentation, and stakeholder reporting for a team working across authentication, fraud, analytics, and digital trust.
Yektanet
Scaling product systems across ad-tech, automation, experimentation, and 0→1 growth
Worked across CRM automation, advertiser UX, retargeting optimization, and a 0→1 e-commerce product at scale.
Canadian Tire
Turning supply chain variance into operational insight and decision support
Built dashboards, analyzed late freight and set-to-ship exceptions, and self-initiated a Python model to connect operational delays to downstream claims.
SnappCarFix
Driving marketplace growth through campaign ownership and analytics from zero
Owned monthly promotional campaigns, built the first analytics foundation, and improved sales performance across categories and vendors.